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Momentum Continues in UK Property Market With Boost in Activity

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    Uptick in Sales and Buyer Activity in Housing Market

    The latest Propertymark Housing Insight Report has revealed that the number of sales agreed upon and prospective buyer registrations continued to climb in July, suggesting continued momentum in the UK property market after a stronger-than-expected start to the year.

    The average number of new buyers registered per member branch rose from 69 in June to 71 in July 2024 – an increase of 4%. The average number of agreed sales per member branch also improved by 5%.

    Viewing numbers remained largely static at 93 per branch in July, and the number of viewings per available property was also similar to last month’s figure. Other metrics also remained essentially flat, reflecting the seasonal trends and due to the, then unconfirmed, potential rate cut in August.

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      Supply-Demand Imbalance Continues Through Rental Seasonal Slump

      In the lettings sector, tenant demand decreased slightly, from 99 new prospective tenants registered per branch in June to 88 in July. The number of tenancies agreed per member branch also decreased slightly in July.

      However, overall demand continues to outweigh supply, with an average of around 8 applications for each available rental property in July.

      This imbalance is continuing to apply upward pressure on rents in many UK areas, with 40% of agents reporting that rents are rising. Rental prices fluctuated according to market and region, but official figures show that overall UK rents are increasing on average. In July, the average UK rent was up 8.6% annually and grew by 0.6% month-on-month.

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      This Propertymark report covers data from July 2024, at the start of the new government and before the August rate cut had been announced.

      Nathan Emerson, CEO at Propertymark, commented: “We entered July with a new government and the prospect of a reset in major housing policy areas. Despite this, and a wetter than normal July, prospective buyer registrations in the residential sales sector were up, and so too were the number of sales agreed. Reflecting seasonal trends alongside the anticipation of an August rate cut, most other sales metrics remained static. Although underlying demand remains strong, the gap between buyer and seller expectations continues.

      Also impacted by the holiday season, the residential letting sector witnessed a 10% reduction in the number of prospective tenants registered. Regardless, there were still 8 registrations for each available property. New instructions trended downward, pointing to the potential for further supply constraints and the need for policies that support and encourage private landlords.”

      Regarding the implementation of new policies, Emerson added: “The new government has inherited a very large ‘to-do’ list with urgent interventions required in several policy areas. Priorities include improving the home buying and selling process, the regulation of property agents, clarification around net zero funding, and stabilising investment patterns within the private rented sector.”

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      Author

      Jessica Ferris

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      Jessica Ferris is a property writer at RWinvest, helping our readers stay ahead of property market trends with the latest news and statistics.

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        Market & Investment Trends, UK