Cheltenham is an attractive area to live in, but despite this high demand, the rental yields are too low to consider the town a buy-to-let hotspot.
However, if you’re looking specifically for a buy-to-let investment in this area, Gloucester is considered one of the best-yielding towns in the South West region. If you’re looking for an investment closer to London, it may be worth exploring property in Luton.
For investors willing to look further afield, the North of England is generally much more affordable than the South regarding property. For instance, the average property in Liverpool to buy comes in at £180,268, meaning that, in theory, you could buy two houses in Liverpool for the same price as one in Cheltenham.
The North is also more promising when it comes to capital growth forecasts. In Savills’ latest predictions, the South West looks set to grow 17.9%, but northern areas are forecasted to see growth upwards of 20%—for example, 20.2% in the North West.
Looking to the future, research has shown that North West property professionals are more optimistic about the market.