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Proximity to Sport Venues Sees Top Returns for Buy-to-Let Investors

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    The Impact of Proximity to Major Sporting Venues on UK Property Investment

    UK estate agency Foxtons has analysed current market data on rental and house price values across 14 postcodes close to a major London sporting venue, revealing how such proximity can impact property investors. According to their analysis, renting out properties near major UK sporting venues could potentially benefit investors in the long run.

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      How Has This Impacted the London Property Market?

      Foxtons revealed that the rental yield across these postcodes (4.8%) is 0.5% higher than the area average of 4.3% found across the wider boroughs in which the venues are found.

      Lord’s Cricket Ground had the strongest performance comparatively, coming in at 6.9%. This yield is 3.1% higher than the 3.8% across Westminster.

      Coming in at a close second, the Oval Cricket Ground offers up an average yield of 6.8% – 1.9% more than the wider borough of Lambeth. Tottenham Hotspur Stadium saw an average of 6.5%, 2.1% above the overall figure in Haringey.

      Wembley Stadium and Crystal Palace also rank high when it comes to highest sporting venue yields at 5.5% and 5%, respectively.

      Rental yields are not the only thing on the up; investors can also potentially see a higher degree of capital appreciation.

      According to Foxtons’ report, postcodes home to a major sporting venue have seen property values increase by an average of 0.7% over the last year.

      Although this may not seem like an extraordinary rate of growth, Foxtons data suggests that house prices across wider boroughs have fallen by an average of -3.8% during the same period.

      Foxtons chief executive Guy Gittins says: “We’re now seeing a range of foreign imports such as the NFL, NBA, and MLB make London a permanent fixture in their sporting calendars. This has led to a great deal of ongoing investment into major sporting venues and the facilities themselves, which brings many additional improvements to the surrounding area and the local infrastructure.

      “This benefits both the housing and rental markets, helping to boost supply and demand, which in turn ensures a strong rate of house price growth and superior yields for buy-to-let investors.”

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        How Could This Affect Other UK Investment Hotspots?

        Manchester, a city already renowned for its sporting heritage, is set to experience a further boost with its selection as a host city for Euro 2028. The influx of tourists, football fans, and event staff will drive demand for short-term rentals, providing property investors with lucrative opportunities. The tournament’s legacy will extend beyond the event, with improved infrastructure, increased desirability, and higher property values expected in areas surrounding the stadiums.

        In Liverpool, the construction of Bramley Moore Stadium (the new home of Everton FC) is expected to bring a projected £1bn boost to the local economy and an estimated 15,000 jobs in its wake. Previous research has shown that areas with a Premier League stadium often experience sizable growth in property values that outpace the UK average, making them attractive places for investment.

        Given these trends, property investors seeking solid returns and stable growth may consider investing near major sporting venues in cities like Manchester and Liverpool.

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        Author

        Reece Pape

        Reece Pape is a property writer at RWinvest. Utilising up-to-date property statistics and data, Reece aims to keep investors informed on the latest market developments.

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